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Color as a Driver of Eye-Catching, Unique, Unforgettable Designs
These are the hallmarks of a truly iconic design that creatively combines various elements to form a distinctive identity and convey the brand story.
80% of consumers think that color is the most critical design component when it comes to brand recognition. Whether we’re walking the aisles of a supermarket, scrolling through online stores, choosing a car at the dealership, admiring houses from our car window, or simply observing someone using a product, each day, countless products compete for our attention. Colors play a critical role in influencing our decisions, often made, unconsciously in a matter of seconds.
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Color Science & Illumination Moments to Successfully Launch New Products
Elevate your design to create outstanding products. Lumio offers designers a comfortable environment and tailored conditions to catalyze those elusive moments of creativity when something truly extraordinary comes to life.
Discover Lumio’s proven formula behind successful new product launches. By increasing the number of fast iterations early in the development process, you will reduce risks and the overall time to market. By broadening the range of options to choose from, you can make wiser decisions that better align with your brand identity. By considering only options that are guaranteed feasible at scale and cost, you will set and communicate the right expectations, and avoid painful re-do phases.
Experience the art of color mastery. Lumio goes beyond simply matching colors or creating new colors. Our cutting-edge color science takes into account every factor that influences how a color is perceived: substrates, manufacturing process, light sources, observation angles, and even weathering.
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Development and Launch Without Boundaries
With Lumio, product development, and launches know no boundaries.
Under Lumio, we have built a set of standardized & united capabilities and processes, including regulatory and analytical work, color measurement, R&D guidelines, data basis of pigments, dyes, functional and performance additives, and all raw materials. Supported by Lumio’s global supply chain and operations, we can serve markets worldwide, no matter where you are.
This means that your projects can be initiated at one of our Lumio centers, seamlessly transferred to another, and eventually be served from a third point once they reach the industrial stage.
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Where Studio Meets Illumination
Our vision for Lumio was to unlock something truly special, beyond what a design center typically means for designers, brand managers, segment leaders, product development teams, project managers, purchasers, business owners, and manufacturing teams.
First of all, we wanted to welcome designers into an inspiring environment that would help them get into a positive headspace and tap into their creative flow. That’s the essence of the STUDIO aspect of Lumio.
But Lumio is more than just a comfortable workspace. We re-invented the design process and built specific capabilities so that designers can work with ease and peace of mind. This allows them to have more energy and freedom for those “wow” moments of inspiration, those shining breakthroughs in the creative process. That’s the essence of the ILLUMINATION part of Lumio.