INNOVATIVE NEW ASTRAD™ DISPERSION RANGE DELIVERS HIGHER PERFORMANCE AND BROADER COMPATIBILITY FOR ARCHITECTURAL, INDUSTRIAL AND AUTOMOTIVE APPLICATIONS

Hatfield PA, USA, March 28, 2023 – Penn Color Inc. announces the launch of its new Astrad™ portfolio of dispersions at the European Coatings Show 2023, in Nuremberg, Germany.

With its broad range of applications – automotive, architectural, and industrial – this portfolio demonstrates Penn Color’s commitment to providing top-of-the-line solutions for the ever-evolving coatings industry.

“As the coating industry has evolved, most new product developments have had to choose between performance or compatibility. Astrad™ overcomes this contradiction, with new systems delivering both superior color performance and wider compatibility, benefiting both the end-products and the manufacturing processes,” says Phil Adams, Business Director, Industrial Coatings.

Astrad™ is the new product portfolio of water-based, solvent-based, and UV dispersions which includes four different series:

Astrad™ advantages:

“Our customers are hungry for innovative solutions, so we’re answering the call with both new and existing dispersions. Our team is thrilled to showcase our excellence in the coatings industry and connect with people face-to-face at the European Coatings Show. We invite visitors to come see us at stand 2–615 in hall 2 — to share valuable insights into current industry trends as well as our existing and new products,” concludes Adams.

About Penn Color Inc.

Headquartered in Hatfield PA, USA, Penn Color is a family–owned leading global supplier of colors and functional additives in masterbatches and compounds for thermoplastics, as well as high–performance pigment dispersions for inks & coatings. With a diversity of technologies and expertise that is unique in the industry, Penn Color serves applications for consumer goods, building and construction, transportation, and infrastructure industries.

Penn Color has customers in 68 countries and operates multiple sales, R&D and manufacturing sites in the USA, Europe, and Asia.

For further information, please visit: www.penncolor.com.